THE TEAM

  Jerry Lasco  and  Cuc Lam  are the vision and the voice of SING, respectively.

Jerry Lasco and Cuc Lam are the vision and the voice of SING, respectively.

Jerry Lasco, Vision

Restaurateur—Ernst and Young Entrepreneur of the Year (2014, Gulf States)

Over the past 15 years, Jerry has opened over 20 businesses and has received dozens of local and national awards to include:

  • Houston Enterprise Champion—HBJ (twice)
  • Houston Fast 100—HBJ—(five times)
  • Best and Brightest Place to Work—National Association of Business Resources (4 times)
  • Inc 500/5000 Fastest Growing Companies—(five times)
  • Best Places to Work—HBJ, Texas Association of Businesses, Houston Press, Houston Chronicle, San Antonio Express
  • Break out Brand of the Year, Top Five “Hot Concepts” in the USA—Nation’s Restaurant News
  • James Beard House invitee—Boiler House, San Antonio

Cuc Lam, Voice

Freelance food writer/pop-up chef

Cuc has demonstrated her versatility in and outside of the food industry over the past 20 years:

  • Hosted hundreds of pop-up dinners and served thousands of adventurous eaters at various venues around Houston over the past 4 years
  • Engrained herself in the food industry as a restaurant critic and food writer for the Houston Press
  • Owned and operated a popular West Houston bar & grill
  • Consulted in social media marketing to increase engagement and strengthen brands
  • Partnered as a restaurateur for a sushi concept
  • Managed her own recipe/cooking blog, Just Cuc It!